Meet the Team
Dave Bancroft
Managing Director & Principal Consultant
David set up Reverse Delta in 2002 in order to take his skills in web and software development to the small business market: a place he has passion for due to his family’s long retail history. He felt the time was right to help small businesses trade effectively online, at very reasonable costs due to low overheads and 21st century working methods such as open source development, outsourcing, broadband and mobile offices. David has built Reverse Delta into a profitable business, with turnover growing rapidly quarter-on-quarter.
Prior to this, David was Head of Research and Development for APR SmartLogik, helping its growth from startup of 15 staff to Intel/Barclays-funded company of nearly 70. He managed the technical teams and also consulted with clients to design and develop e-commerce sites, web applications, content management systems and corporate portals for a variety of companies, including Affinity, Blockbuster, BBC and Thomson. His most succesful project was one of the first price comparison sites which was used by Compaq (now HP) and major football teams.
Previously he rose quickly from Software Engineer programming in C and C++, to Senior Project Manager for Group 1 Software, developing enterprise software for clients such as Charles Schwab, American Express and British Gas and oversaw Group 1′s ISO9002 Software Development Methodology.
He holds a BSc Honours Degree in Software Engineering from University of Newcastle Upon Tyne, specialising in web technology (1993) and has a deep understanding of how the web can help businesses, and still enjoys getting his hands dirty with coding and SEO.
Dave on…
Dave Haygarth
Operations Director
With more than 12 years’ marketing expertise in the public sector, Dave joined Reverse Delta in April 2007 to handle client accounts in the growing area of Search Engine Marketing. Dave’s non-technical background was a bonus, although his hobbies have led him to developing and promoting several cycling websites.
Since joining Reverse Delta, Dave’s role has developed into project delivery and management; notably the company’s growing portfolio of websites for recruitment companies, as well as other content-managed business websites. Reverse Delta’s vision of sharing knowledge to assist clients led Dave to create the ‘Recruitment SEO’ brand, and he regularly writes and tweets about niche search marketing for recruiters.
Prior to 2007, Dave mainly worked on web content management, marketing, communications and knowledge management for Lottery-funded grant schemes in the former Countryside Agency and Countryside Commission.
Dave on…
Paul Sayer
Customer Services & Products Manager
Paul joined Reverse Delta in 2010 as a Project Manager to assist with our growing portfolio of clients requests and new business. Since joining Paul has led the development of our Customer Service offering, ensuring our first class service extends beyond the initial engagement activities, through various communication and Support activities.
Prior to Reverse Delta, he spent 15 years within the Supply Chain sector for blue-chip organisations and gained significant experience in change management including International ERP System implementation projects, testing and End user training.
Seeking a new challenge, he then spent 5 years in Recruitment, for Supply Chain Professionals, with two of the countries leading recruitment specialists for the Supply Chain. However he still couldn’t get away from change project management, becoming strongly involved in leading the implementation of a new recruitment system and delivering all the training!
During this period, Paul also set up and managed a portfolio of websites for clients and kept this running during his ‘spare time’ as well as playing the occasion game of rugby or cricket! These sites included business, e-commerce, multi-user CMS and most interestingly full recruitment solutions. The tools he uses include ASP, PHP, HTML, CSS and MySQL/SQL.
With his experience of project, user and client management, his passion for web technology and his recruitment consultant background, he offers a unique blend of skills, technical and non-technical and life in the Supply Chain has instilled his passion for delivery and service.
Paul on…
Andy Ralph
Development Team Leader
Andy was a software engineer for APR SmartLogik for 2 years, where he specialised in E-Commerce development in ASP and PHP for a number of high profile clients.
He built one of the first comparative shopping search engines and also one of the first affiliate tracking systems. Andrew is an excellent developer in a variety of languages, and a thorough and precise engineer.
Andy freelanced for Reverse Delta for a number of years before joining Reverse Delta full time in 2005. He has been instrumental in designing and building our Content Management Systems (CMS) and our FXRecruiter system. He holds an Honours Degree in Computer Science.
Jane Bancroft
Company Secretary & Financial Control
Jane joined Reverse Delta with 11 years of experience in the voluntary sector. She started with us in September 2006. Her main responsibilities are financial administration, office management, marketing and keeping customers and employees happy!
Jane also works for a charity in central London, writing and managing website content, testing website functionality, organising and running training sessions and using her research techniques for one-off research projects.
