Search Engine Optimisation (SEO)

There are no secrets: Content is everything
I don’t know how many times and in how many ways I need to say this, but Google is not here for you – the content-creator. It is here for …


Jobsite hacked?
Some very strange stuff going on – even SEO expert Dave Naylor hasn’t quite got to the bottom of it. It seems some spammers/hackers are managing to redirect people from …


Recruitment Website ‘design’ … the familiar challenge
One thing we seem to have to deal with when building recruitment websites more often than not is explaining the difference between web design and web development. The scenario my …


Official: Google Ignores Keyword Meta Tag and Does Not Use Description for Ranking
We’ve been saying it for years as this has been well known in the SEO community, but Google have finally made it official: the meta keywords and description are NOT …


Goodbye Yahoo Search, Hello Bing!
Astute web users (or perhaps those not glued to Google!) may have noticed Microsoft Live Search changing to Bing back in June 09: a much more solid and accurate search …


UK Traffic to Twitter increased 22-fold in last 12 months – 30th biggest source of traffic to other sites
According to Hitwise, “the leader in online competitive intelligence”, traffic to Twitter.com has grown by a massive 22 times in the last 12 months, with 93% of that growth occurring …


Recruiters: Online marketing during the recession?
Alex Strang of HB RIDA has written a thoughtful and interesting article regarding online marketing during these tough times. Improving your own web site’s performance reduces your reliance on the …


The power of Google Local
I’m tempted to think that this is down to someone putting all their eggs in one basket, but it’s a very sad tale nevertheless. You’ll have seen for some searches …


Reverse Search Engines
Due to our company name “Reverse Delta” and the fact that we do a lot of “Search Engine Optimisation” work, our web analytics show a lot of people landing on …


Recruitment SEO gets a blog of its own
Dave B and I are brimming over with enthusiasm and ideas and anecdotes about Search Engine Optimisation, and only some really relate closely to Reverse Delta, so we’ve proudly unveiled …




