Search Engine Optimisation (SEO)


Dave Haygarth
15 Dec 2011

There are no secrets: Content is everything

I don’t know how many times and in how many ways I need to say this, but Google is not here for you – the content-creator. It is here for


Dave Bancroft
9 Feb 2010

Jobsite hacked?

Some very strange stuff going on – even SEO expert Dave Naylor hasn’t quite got to the bottom of it. It seems some spammers/hackers are managing to redirect people from


Dave Haygarth
30 Nov 2009

Recruitment Website ‘design’ … the familiar challenge

One thing we seem to have to deal with when building recruitment websites more often than not is explaining the difference between web design and web development. The scenario my


Dave Bancroft
22 Sep 2009

Official: Google Ignores Keyword Meta Tag and Does Not Use Description for Ranking

We’ve been saying it for years as this has been well known in the SEO community, but Google have finally made it official: the meta keywords and description are NOT


Dave Bancroft
30 Jul 2009

Goodbye Yahoo Search, Hello Bing!

Astute web users (or perhaps those not glued to Google!) may have noticed Microsoft Live Search changing to Bing back in June 09: a much more solid and accurate search


Dave Bancroft
28 Jul 2009

UK Traffic to Twitter increased 22-fold in last 12 months – 30th biggest source of traffic to other sites

According to Hitwise, “the leader in online competitive intelligence”, traffic to Twitter.com has grown by a massive 22 times in the last 12 months, with 93% of that growth occurring


Dave Bancroft
10 Jun 2009

Recruiters: Online marketing during the recession?

Alex Strang of HB RIDA has written a thoughtful and interesting article regarding online marketing during these tough times. Improving your own web site’s performance reduces your reliance on the


Dave Haygarth
12 Mar 2009

The power of Google Local

I’m tempted to think that this is down to someone putting all their eggs in one basket, but it’s a very sad tale nevertheless. You’ll have seen for some searches


Dave Bancroft
9 Mar 2009

Reverse Search Engines

Due to our company name “Reverse Delta” and the fact that we do a lot of “Search Engine Optimisation” work, our web analytics show a lot of people landing on


Dave Haygarth
25 Feb 2009

Recruitment SEO gets a blog of its own

Dave B and I are brimming over with enthusiasm and ideas and anecdotes about Search Engine Optimisation, and only some really relate closely to Reverse Delta, so we’ve proudly unveiled

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