Search Engine Optimisation
Research repeatedly shows that up to 85% of Internet users use search engines (mainly Google) to find what they are looking for. A well-placed search engine listing can be much more cost-effective in comparison to traditional banner advertising. Companies spend thousands of pounds on online advertising to attract new customers to their web sites, yet conversion rates can be low.
Search Engine Optimisation (SEO for short) is about making sure you get the best placement in the popular search engines by applying some tried and tested tricks of the trade. Once your site has been built, you need to make sure people can find it. We have a 40+ point checklist for optimising your web site for top placement. We keep an eye on the latest changes to search engine algorithms and findings of leading industry experts to help you stay one step ahead of your competition.
The foundation of any good SEO project is a sound strategy based on analysis and research.
We look at:
- Your website code and structure
- Your website content
- Your target keywords
- Your target market
- Your competitors
We then set a strategy to greatly improve your search engine positions over a 6 to 12 month period.
We are completely transparent about the techniques we use to optimise your site: there are no ‘smoke and mirrors’ or unethical/black hat practices. We follow best practices as set out by industry leaders.
We look to:
- Improve coding so search engines can easily read content
- Increase keyword density of content
- Improve meta data and especially title tags
- Improve internal link structures
- Increase the number of pages in the search index
- Improve search engine rankings for your keywords
These are often referred to as “on-page factors”. We design sites for humans as well as search engines, and avoid ‘spamming’ techniques. Much of what we do also improves the usability and accessibility of the web site.
Search Engine & Directory Submission & Link Building
Increasing the quality and quantity of sites that link to you can also improve your search engine rankings. In fact, Google’s patented PageRank algorithm is one of the determining factors for your ranking. We look to improve your PageRank by acquiring links from authoritative, quality sites. Further links can be acquired through contributing to community forums and blogs or producing press releases. We have been succesful in improving our client’s PageRank’s by over 100%.
We ensure maximum visibility for you site by submitting to major search engines and directories, and also partaking in the industry standard XML sitemap format, and also using the search engine webmaster tools to ensure your site is indexed properly.
PatioGear
Since writing to you a few months ago to thank you for the SEO work you had undertaken on www.patiogear.co.uk I have been staggered by the continuing success of your work. I am extremely pleased to report that we have now achieved first page Google results for the vast majority of our key search words and phrases which has had a dramatic effect on our exposure within our target market.
